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- By Judy Chang
- 09 Mar 2026
An extensive analysis has exposed that artificially created material has penetrated the natural remedies title segment on the e-commerce giant, with items marketing memory-enhancing gingko extracts, fennel "tummy-soothing syrups", and citrus-based wellness chews.
Based on scanning over five hundred books released in the platform's herbal remedies subcategory between January and September of the current year, analysts determined that the vast majority appeared to be written by AI.
"This constitutes a damning revelation of the sheer scope of unidentified, unverified, unchecked, potentially artificially generated material that has completely invaded the platform," stated the study's lead researcher.
"There's a huge amount of alternative medicine information available presently that's entirely unreliable," commented a medical herbalist. "AI will not understand the method of separating through all the dross, all the rubbish, that's totally insignificant. It could misguide consumers."
An example of the seemingly AI-created publications, Natural Healing Handbook, currently maintains the No 1 bestseller in Amazon's dermatology, aromatherapy and alternative therapies categories. Its introduction promotes the book as "a resource for personal confidence", encouraging consumers to "focus internally" for solutions.
The creator is identified as a pseudonymous author, containing a marketplace listing presents this individual as a "35-year-old remedy specialist from the coastal town of Byron Bay" and establishment figure of the brand My Harmony Herb. Nevertheless, neither this individual, the company, or connected parties appear to have any online presence outside of the platform listing for the book.
Investigation identified multiple warning signs that suggest likely automatically created herbalism text, featuring:
These titles constitute a larger trend of unverified artificially generated material being sold on Amazon. Previously, wild mushroom collectors were advised to bypass wild plant identification publications sold on the site, ostensibly created by AI systems and containing unreliable information on identifying deadly fungus from safe varieties.
Publishing leaders have requested the marketplace to start marking AI-generated text. "Any book that is fully AI-generated should be marked as such content and automated garbage must be taken down as an urgent priority."
Responding, Amazon stated: "Our platform maintains publication standards regulating which titles can be listed for acquisition, and we have active and responsive systems that assist in identifying content that breaches our requirements, regardless of whether AI-generated or otherwise. We dedicate significant time and resources to guarantee our requirements are complied with, and eliminate publications that do not adhere to those requirements."
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