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- By Judy Chang
- 09 Mar 2026
Taking an unusual move, Tesla has made public sales forecasts that suggest its 2025 deliveries will be lower than expected and future years’ sales will fall well below the ambitious targets previously outlined by its CEO, Elon Musk.
The electric vehicle maker included figures from market watchers in a new investor relations page on its website, estimating it will report 423,000 deliveries during the fourth quarter of 2025. This figure would represent a 16% decline from the corresponding quarter in 2024.
For the full year of 2025, projections suggested vehicle deliveries of 1.64m cars, a decrease from the 1.79m vehicles sold in 2024. Outlooks then project a rise to 1.75m in 2026, reaching the 3m mark only by 2029.
These figures stand in clear opposition to statements made by Elon Musk, who told shareholders in November that the automaker was striving to manufacture 4m vehicles per year by the close of 2027.
In spite of these anticipated sales figures, Tesla holds a colossal market valuation of $1.4tn, which makes it more valuable than the next 30 carmakers. This valuation is primarily fueled by investor hopes that the company will become the global leader in self-driving technology and robotics.
However, the company has faced a challenging year in terms of actual sales. Observers point to several factors, including shifting consumer sentiment and political associations linked to its well-known CEO.
Last year, Elon Musk was the biggest contributor to the political campaign of former President Donald Trump and later initiated an effort to reduce public spending. This partnership ultimately deteriorated, leading to the removal of crucial EV buyer incentives and favorable regulations by the US administration.
The projections published by Tesla this week are notably below other compilations. For instance, an average of forecasts by financial institutions suggested approximately 440,907 vehicles for the same quarter of 2025.
On Wall Street, hitting or falling short of these consensus forecasts frequently directly influences on a firm's stock price. A “miss” typically leads to a drop, while a surpassing of expectations can fuel a rally.
The disclosed long-term estimates for later years suggest a more gradual growth path than once targeted. Although the CEO discussed increasing production by fifty percent by the end of 2026, the current analyst consensus suggests the 3m car yearly target will be reached in 2029.
This backdrop is particularly relevant given that Tesla shareholders in November approved a enormous pay package for Elon Musk, worth $1 trillion. Part of this package is dependent upon the company reaching a target of 20 million total vehicles delivered. Moreover, 10 million of these vehicles must have active subscriptions for its autonomous driving software for Musk to receive the complete award.
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